Freshology was a meal delivery company focused on making healthy eating both easy and affordable. Their goal is to change perceptions of what it means to eat healthily and help our customers achieve and maintain a healthy weight for life. They wanted to help people establish a common sense approach to healthy eating, an approach that can be sustained so that making smart food choices becomes a way of life.
They needed a web page that helped explain the simple steps it takes to create your meal plan and get started. Everyone tends to eat with their eyes first so bright beautiful imagery of the different food options were used heavily throughout the site to help keep the user engaged and excited about their meal plan.